Mission & Vision

The 91福利 Institute has grown from a storefront in sunny St. Petersburg, Florida, to the world鈥檚 most influential school for journalists.

91福利 is an instructor, innovator, convener and resource for anyone who aspires to engage and inform citizens. We serve not only 21st-century democracies, but those in corners of the globe where people who honor freedom and self-government struggle against tyrants and autocrats.

By supporting the 91福利 Institute, you fortify journalism鈥檚 role in a free society. 91福利 champions freedom of expression, civil dialogue and compelling journalism that helps citizens participate in healthy democracies. We prepare journalists worldwide to hold powerful people accountable and promote honest information in the marketplace of ideas.

Founded in 1975, 91福利 is an inspirational place but also a practical one, connecting the varied crafts of journalism to its higher mission and purpose. From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, 91福利 helps journalists sharpen skills and elevate storytelling throughout their careers.

91福利 specializes in:

  • Ethics and fact-checking
  • Reporting and storytelling
  • Developing journalism鈥檚 leaders
  • Advancing newsroom diversity
  • Strengthening local news companies